Expose yourself in the right places!!
Exposing yourself in the right places is essential to business growth!
Statistics say that a prospective client needs to be ‘touched’ 7 times before they will buy from you.
Historically this was achieved using flyers, newspaper adverts, PR articles, local rags, radio, TV, direct mail, email newsletters, hoardings, bus stops, yellow pages, Thompson local, cold calls and the list goes on…
Unfortunately you can empty a huge pot of money and still be waiting for these magical 7 ‘touches’ to pay off.
The problem with the above is you are an unknown quantity promoting yourself to an anonymous audience. They probably do not even need what you have to offer right now.
Then along came on line directories where you can at least benefit from the recommendations of other.
Now social media is here to add to the ways in which to reach your audience. This avenue creates a following or ‘Tribe’ as Seth Godin describes. This allows your prospects to get to know you a little better and to spread the word amongst their followers too. This works much better as it fast tracks these ‘touches’. It is particularly powerful for internet based businesses who are looking at a global audience.
However if you are looking for more localized business then I am absolutely adamant that the most effective way to speed this up is through face to face business networking.
Networking takes time and energy so it is important to do your research and find an organization that has the right caliber of membership. Professionals that operate in a similar arena to you who will have the type of contacts you would like to do business with and most importantly are committed and willing to help and promote each other.
My recommendation for exposing yourself in the right places is to take this list in reverse order and start by engaging in the right kind of business networking, definitely add to that all aspects of social media – after all you are probably reading this on my blog right now. Then mix in a couple of the first, more traditional, ways. Measuring the results is key, but do remember that the results from networking and social media will consistently grow where as many of the initial ways to ‘touch’ a prospect are a one hit wonder.
Enjoy your networking but do keep your clothes on!